Brandpower.

This added value can extend from psychological effects to physiological ones, too. For instance, in a 2013 study, the antihistamine Claritin proved more effective at relieving symptoms in participants who took the drug and were then shown a Claritin advertisement, versus those who took Claritin and were shown a Zyrtec commercial.

Brandpower. Things To Know About Brandpower.

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The Brand Power Company (formerly Buchanan Group) 13,524 followers. 8mo. Ellen Smale and Brent Graham represented The Brand Power Company at the 2023 Grocer Business Lunch held in London on the 13th of June. Featuring insightful discussions about how FMCG brands can win in grocery retail media, with seminars hosted by some of the leading Top ...

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